Global Mind’s services includes extensive research, strategy, planning and media buying. According to the needs and objectives of the campaign and with a thorough cost-benefit analysis, campaigns are planned taking into account our clients’ investment in order to reach a balanced mix between ROI and awareness.
Given the media buy volumes, Global Mind has excellent buying and negotiation power both at a local and regional level.
Our Traffic Department ensures that all running campaigns served by Global Mind can be implemented smoothly in order to be audited by Third Party Ad-Serving. Once the campaigns are online, special emphasis is placed on the monitoring and optimization of all formats and in all sites. Weekly reports document and analyze results for our clients in order to make decisions based on metrics.
When our clients need something more than Branding and when campaigns are governed by specific results (sales, registration, downloads, etc.), our team specialized in performance goes into action and plans, purchases, monitors, optimizes and reports according to pre-established parameters and specific goals.
This tool allows you not only to view and analyze the effectiveness of the campaign in terms of impressions and clicks, but also the overall behavior of users once in the site.
Understanding the value of these metrics gives a new dimension to the campaigns and translates the data into actionable next steps.
Our experts in Web Analytics give insights to understand the behavior of users in the site and metrics that are relevant to optimize performance.
Search Engine Marketing directly targets those users that are searching for our product. Our team, certified by Google and Yahoo, analyzes, implements and optimizes SEM campaigns with the advantage of having highly qualified experts in data mining and resolution of algorithms, complemented with advanced management software that produces better final results.
Search Engine Optimization allows an increase in traffic base derived through SEM and organic results. Our team of specialists will make the necessary changes, both technical and content related, into the client’s site to achieve a better position in search results.
The affiliate programs are a perfect tool to get a predefined acquisition cost and to harness the power of exposure in hundreds of sites. This tool also centrally manages hundreds of channels, maximizing the range of action of the company, allowing instant and direct changes from all affiliates.
We also take advantage and formulate loyalty programs with structured strategies to reward loyalty for users of the brand.
We can manage campaigns with third party database (opt-ins) as well as the administration of databases owned by our customers.
In both cases, we apply our expertise in 1-1 Communication through Digital Direct Marketing.
We provide a high level of innovation in digital communication with mobile advertising being an essential pillar of a successful online marketing strategy. We create tailored solutions specifically for this platform as well as integrated strategies for more than one digital platform, regardless of the user’s mobile phone or carrier.
We work in different types of technologies and possibilities: SMS, MMS, Click to Call, Wap, and APPS.
We think ideas that are relevant to the strategy and objectives of the brands.
We utilize the best technology available to create interactive experiences between our clients and their customers.
We create and produce banners (traditional and rich media), promotional or corporate sites, hot sites, landing pages, viral, RSS Syndication and advergames as well as applications for Smartphones, I Pads, Widgets, and Social Networks (for example, Facebook).
Global Mind has a holistic vision of the digital world that is reflected in the development of 360° strategies.
We provide research and advice for companies, allowing them to explore new business models and practices. The company also produces numerous reports looking into the different areas of online business to help brands understand the available platforms better.
For those customers who are starting to be part of the interactive marketing world, we develop a roadmap to guide them on what, how and when to do it.
For those with more experience, we create strategies to take them a step further, with focus on innovative, concrete and measurable tactics.